Situation: Seagate's product marketing director needed to brand and market 4 new products in their consumer-product line. The ultimate goal was to convince an established consumer-product manufacturer to buy the product-lines and brand them as their own, using their international name in the B2C arena.
Solution: In two weeks, Panache developed a new, fresh brand for the consumer line as well as the ad campaigns and all marketing collateral for each product. Incorporating the basic Seagate "corporate" look while infusing the product marketing campaigns with a look more consistent with consumer-products, we established memorable messaging and branding that is still in use today.
Result: Seagate loved our creative and innovative marketing as well as our fast-turnaround for their product launch. The product lines were subsequently sold to the international consumer-product manufacturer.
